Tag: Sustainability
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What the PPWR Really Changed for Flexible Packaging on 12 August 2026
12 August 2026 marks a milestone for the European packaging industry. With the official entry into force of core obligations under Regulation (EU) 2025/40 (PPWR), a binding legal framework has taken effect that fundamentally redefines the rules of the game for flexible packaging too. What trade media such as Euractiv and Packaging Europe long debated…
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Plastic Keeps Growing in Packaging – Which Materials Win, Which Lose?
A Surprising Finding from Brussels: Plastic Continues to Grow In July 2026, the Joint Research Centre (JRC) of the European Commission published a comprehensive analysis of packaging volumes across 19 EU member states. The result surprises many market observers: plastic is the only packaging material group showing a clear growth trend between 2011 and 2025.…