In a recent interview at the 8th European Pouch Conference organized by Innoform, we had the pleasure of speaking with Josep Isart from HP Indigo. The discussion revolved around the innovative strides HP Indigo is making in the realm of digital printing, particularly focusing on stand-up pouches and sustainability.
Sustainability as a Business Enabler
Josep emphasized the importance of sustainability, describing it as a megatrend of the century. HP Indigo is committed to both sustainable production and sustainable products, aiming to provide tangible benefits for businesses. During the conference, they demonstrated how analytics and business models can drive sustainability efforts, making a significant difference in the industry.
The Shift to Digital Printing for Pouches
The conversation highlighted HP Indigo’s strong focus on digital printing for pouches. Josep explained that the packaging market is increasingly moving from rigid plastic containers towards flexible packaging, driven by the need to reduce plastic usage and improve production efficiency. Digital printing offers a solution for short runs and quick turnaround times, which are essential in today’s fast-paced market.
Lead Time and Business Efficiency
Lead time is a critical factor in the printing industry, and HP Indigo is addressing this by offering a solution named “HP Indigo Digital Pouch Factory” that reduce time to market. Josep shared an analogy about booking flights in advance to save costs, drawing a parallel to how businesses can optimize their processes to achieve better efficiency and cost savings.
Innovative Printing Technologies
HP Indigo’s technology is versatile, allowing for printing on both surface or reverse sides of materials. This flexibility enables faster time to market and better adaptability to different packaging needs. Additionally, HP solution is compatible with standard lamination processes, making it easier for converters to integrate HP Indigo’s technology into their existing workflows.
New Business Models and Market Adaptation
Josep Isart also discussed new business models emerging in the industry, particularly in the context of label printing. Companies are diversifying from traditional label printing to flexible packaging, leveraging their existing know-how to adapt to market demands. This shift is facilitated by advancements in lamination and digital printing technologies, making it easier than ever to produce flexible packaging.
Conclusion The interview with Josep Isart from HP Indigo provided valuable insights into the future of digital printing and sustainability in the packaging industry. As businesses continue to adapt to market trends and consumer demands, HP Indigo’s innovative Digital Pouch Factory is poised to play a crucial role in driving sustainability and efficiency.
www.hp.com/Indigo-Sustainability
HP DPF | Digital Pouch Factory
Never miss another episode!
Subscribe now to the Flexpack Podcast on your favorite platform and enjoy new episodes automatically. Here is a selection of other sources for the Innoform Podcast