Sustainability and brand - recycling and its relevance for brand

Managers, developers, technically interested people, but especially decision makers along the Flexpack value chain.

Previous knowledge is useful

german

Free

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Days

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Everyone is talking about recyclable packaging. But how is film packaging to be turned back into film packaging? And who wants the "second-hand polymers" with all their peculiarities such as gels, color, special haptics and limited design capability in printing and branding? Or is a whole new field just opening up?
Starting from the brand owner's view of the problem, we also take a small look at ink technology and the level of detail needed to make Flexpack more recyclable. The brand must become sustainable, many say. But is that true and is it possible?
Or hasn't a sustainability strategy long since become a natural part of the company, like creditworthiness or a guarantee of quality?
What are ink manufacturers, designers and recyclers doing to make a contribution in this gigantic upheaval? What is the role of cooperation in the supply chain and what is the real role of technology innovation? Isn't the rethinking of retailers and brand owners the driving force that makes change possible?
Or does politics have to be decisive and set stricter standards? Let's think "out of the box" from a brand and supplier perspective. Is there an innovation push or pull? And what will interim targets look like?

Agenda

13:30


Innoform Coaching GbR

  • Wie funktioniert's?
  • Wer ist dabei?
  • Worum geht es heute?

13:40


Berndt+Partner Creality GmbH

  • Warum Markeninhaber anders ticken (müssen) als Verpackungsentwickler
  • Warum nicht alles durch Nachhaltigkeit bestimmt werden darf
  • Wer will Farbabweichungen und Stippen als Wert für seine Marke?

Christoph Waldau

linkedin

14:00


14:10


AKK INNOVATION

  • Warum mechanisches Recycling von bedruckten, bunten Verpackungen sinnvoll bleibt
  • Warum Farben recyclingfähiger werden müssen
  • Welche Regenerate Marken erwarten dürfen

Dr. Annett Kaeding-Koppers

linkedin

14:30


14:40


AKK INNOVATION

  • Wie können Marken wissen, was sie bekommen?
  • Wie können Lieferanten Marken besser einordnen?

Dr. Annett Kaeding-Koppers

linkedin

15:00


Innoform Coaching GbR

  • Das Wichtigste kurz und knapp

Karsten Schröder

linkedin

15:10


15:55