Kategorie: Gravure printing
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Review Day 2: 8th Expert Meeting Packaging Printing – Daring Diversity
E-commerce has come to stay The thesis of Stefan Hilß (Linked2Brands) at the beginning of his presentation was: „The supermarket shelf has lost its unique selling proposition as the ultimate point-of-sale“. E-commerce has established itself as the second POS for FMCG. This requires packaging to be digitally prepared by creating computer-generated images directly from the…